The Blog
SEO & Search Console
Search Console, organic traffic in GA4, and how to tell a ranking change from a tracking change before anyone rewrites the site.
Google Search Console's Generative AI Reports Are Here. What They Show — and What They Still Miss
Google Search Console now reports visibility in AI Overviews, AI Mode, and generative AI features in Discover. What the report measures, what it still will not show, and how to read it next to GA4 and the rest of your stack.
How to Grant Analytics Mates Access to Your Marketing and Analytics Platforms
One guide for granting Analytics Mates access across GA4, Google Tag Manager, Google Tag, Search Console, Bing Webmaster Tools, Microsoft Advertising, Google Ads, and Meta. Use the in-page links to jump to the platform you need.
How to Build an AI Search Visibility Dashboard in Looker Studio
Learn how to build an AI Search Visibility Dashboard in Looker Studio using GA4, Google Search Console, Bing Webmaster Tools, and curated query sets. Discover how to track conversational search behavior, AI-aligned visibility trends, and meaningful discovery signals without overcomplicating reporting.
February 2026 Core Update: Why Your Organic Traffic Dropped and What to Do Now
Organic traffic dropped after the February 2026 Core Update? This guide explains what core updates really do, why rankings fluctuate, and how to audit your site using GA4 and Search Console. Learn how to identify weak pages, align search intent, and strengthen your SEO strategy.
How to Measure AI Visibility Using Bing Webmaster Tools, Google Search Console, and GA4
Measure AI visibility the right way. Learn how to track AI citations in Bing Webmaster Tools, compare rankings in Google Search Console, and validate real impact in GA4. Discover how to identify ranking pages with no conversions and turn visibility into measurable business results.
Who Really Won the 2026 Super Bowl Ads? It Depends When You Look
Update (Wednesday, Feb 11 at 11am ET): This post reflects live Google Trends data across 15 Super Bowl advertisers, tracked at 4-hour intervals over a 7-day window (43 data points per brand). Learn more.
Turning the Tide: How We’re Responding to AI Overview’s Impact on SEO
Discover how Analytics Mates is tackling the impact of Google’s AI Overviews on SEO. From data-driven analysis to technical fixes, smarter content, and continuous audits, see how we’re adapting strategies to protect visibility, boost engagement, and thrive in a shifting search landscape.
Why AI-Powered Reporting Falls Short Without Clean GA4 Data
AI tools like Gemini or ChatGPT can transform GA4 reporting—but only if your data is clean. Learn how the Model Context Protocol (MCP) works, why clear conversions matter, and how to make your GA4 setup truly AI-ready for meaningful SEO and performance insights.
How AI and GA4 Can Supercharge Your SEO Content Strategy
Learn how to use GA4, Google Search Console, and AI tools like ChatGPT to build a strategic 90-day SEO content plan. Discover how to turn performance data into actionable insights, fill content gaps, and prioritize high-impact topics that drive real search results.
Smarter SEO with GA4 and AI: A Practical Guide for Marketers
Learn how to combine AI with Google Analytics 4 and Google Search Console to improve SEO. This guide shows how to find high-impact keywords, fix technical issues, and optimize content using data-driven prompts and practical steps. Includes free AI SEO prompt list.
How to Integrate GSC with Google Analytics 4 and Start Tracking SEO Performance
Maximize your SEO insights by linking Google Search Console with GA4. This step-by-step guide shows you how to connect both tools, unlock deeper organic traffic analysis, and use GA4 reports to refine content, improve rankings, and enhance user experience.