At Analytics Mates, we’re not just your analytics team, we’re your crew helping you navigate toward better, more reliable data.
To properly review and improve your tracking setup, we’ll need access to more than just your Google Analytics 4 (GA4) property. Most modern setups involve a combination of GA4, Google Tag Manager (GTM), and Google Tag settings, each playing a critical role in how your data is collected and configured.
In this guide, we’ll walk you through how to grant access across all three so we can fully audit, validate, and optimize your tracking.
How to Grant Our Team Access to Google Analytics 4 (GA4)
1. Go to your Admin panel in Google Analytics.
2. Under either the Account or Property column (depending on the level of access needed), click Access Management.
3. In the top-right corner, click the "+" button, then select Add users.
4. Enter the email addresses we provided.
5. (Optional) Check "Notify new users by email" so the user receives a notification.
6. Assign the appropriate permissions. We recommend Editor or higher, depending on what assistance is required. Learn more about GA4 permissions.
7. Click Add to complete the process.
How to Grant Our Team Access to Google Tag Manager (GTM)
GTM is where your tracking actually lives. By giving us access, we can validate your tags, fix issues, and ensure your data is being collected correctly.
1. Go to your GTM container
2. Click Admin
3. Under Account or Container, select User Management
4. Click the + button → Add users
5. Enter our email address
6. Grant:
- Container Permissions: Publish
- Account Permissions: Admin (recommended)
- Click Invite
GTM access is critical. This is where most tracking issues actually originate, not inside GA4.
How to Grant Our Team Access to Google Tag
Even if you’ve already added us to GA4 and GTM, there’s one more step that’s often missed, Google Tag access. This is where certain tracking settings are controlled, and without proper access, some configurations will remain locked.
1. Go to GA4 Admin
2. Under Data Streams, select your website
3. Click the Admin tab (as shown above)
- Under Google tag users, you’ll see two options:
- Choose who can administer this tag
- Choose who can edit this tag’s settings
What to assign:
You can add Analytics Mates to either of these sections with:
- Admin access → full control
- Edit access → ability to adjust tag configuration
This ensures we can fully review and update your tracking setup.
That’s it—Smooth Sailing Ahead!
If you're unsure which permission level to choose or need guidance, feel free to reach out to us. Once you've added Analytics Mates, we'll start analyzing your data, setting up tailored dashboards, identifying performance issues, and helping your business achieve its KPIs.
Ready to let your data guide the way? We’re here to help!
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