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We're former Googlers, with experience working for the Google Analytics 360 team that knew we could help businesses that couldn't afford that premium service directly from Google.
We built Analytics Mates to help Google Analytics users to migrate over to the new GA4 system and adapt all of their reports to the new platform.
How can you know how to properly sail through a sea of data if you don't have a reliable navigator?
Gary Spagnoli has put together an impressive team of digital marketing professionals at Zen Anchor. They're smart, patient, easy to work with, and always offer the best solutions in a timely manner. And whenever I have a question about the latest updates in Google Analytics or SEO best practices, Gary is the first person I call. He's always ahead of the curve. On top of that, the team at Zen Anchor never try to upsell—they're genuinely interested in finding what works best for the client. Highly recommended.
Gary was an absolute pleasure to work with. He and his staff were easy going while at the same time super efficient. I would recommend any company to hire Zen Anchor for your marketing needs. They pay close attention to detail, give regular reporting, and updated any efforts in a timely manner. His company is incredibly knowledgeable about the marketing world and stays up-to-date on the latest trends. Gary made major improvements in our marketing strategy and helped us to save on costs. Gary for President!
The team continues to impress the internal staff with their cost-per-lead metrics. Their careful handle of project management through Basecamp and regular touchpoints was a hallmark of their work.
Contact us for a free Google Analytics 4 Consultation.
Our subscriptions include unlimited reporting requests, unlimited revisions,
and editable reporting templates.
Analytics Mates offers a flat-rate service that allows you to submit endless Google Analytics reporting + Google Tag Management requests and revisions. Does that mean if you have a billion requests, you could send them all in? The answer is YES.
The requests you send in form a queue and our Analytics Mates work on one request at a time. Each request has a turnaround time of approximately 1 business day.
It depends on how many websites you need to migrate. If you have 1 website, the Starter plan is where to begin. We work with eCommerce Managers + Digital Marketing Managers that handle dozens of sites - and so in that case offer a discount when you have 3 or more websites. We'll be offering multiple variants later in Q2, 2023.
We want to be clear that the only metrics that we evaluate are pulled from one Google Analytics 4 property. It is the primary data source for all of our reporting. We do not provide support around specific ad channels (like Facebook Ads), CRMs (like Salesforce), or Affiliate tools (like, I don't know a bunch of platforms!).
We can create the following reports using Google Analytics as the source -
1. Looker / Google Data Studio Dashboards
--- eCommerce Revenue Reports
--- Acquisition Reports
--- Engagement Reports
--- Demographic Reports
--- A whole bunch more...
2. Google Analytics 4 Dashboards
--- The same as data studio reporting types, but with less visualizations
3. Google Analytics 4 Reoccurring Email Reports
--- PDF
If we can't get the data into Google Analytics 4, we can't do it.
So that means limited reports on revenue metrics (we recommend Paddle), digital advertising like Facebook Ads (we recommend Triple Whale), churn reports (we recommend Baremetrics), or email marketing reports (we recommend Klaviyo).
We ask you to be as specific as possible - we'll want to know what insight you're looking for, and review any inspiration you may have - what type of reporting do you have today that is unsatisfactory?
To be more specific, the exact questions we ask for are -
1. Report Name
2. Categorization
3. Description - What are we trying to learn?
4. Date Range
5. Supporting Materials - Inspiration
6. Format (PDF, Dashboard, Google Sheet, etc...)
7. Frequency (Daily, Weekly, Monthly, Quarterly...)
8. Priority
You get access to a Google Analytics 4 certified specialist to help you with all of your reporting needs. We are a team of Xooglers and digital marketing agency folks that have 15+ years of experience in using these GA and marketing analytics tools.
This monthly subscription allows you to log into a portal and make these requests to our Analytics Mate and receive unlimited support.
It means just that - you get unlimited access to a Google Analytics 4 Certified specialist.
Once we have limited access to your Google Analytics account, we'll get to work!
You own the Google Analytics account, and you own the data with Google.
All of the reporting we generate may be created by us, but it's owned by you.
Your personal information and analytics data is stored in your Google Analytics account.
We can not legally share any report without your permission.
Our registration process includes a Non-Disclosure clause to protect you (and us).
Check out our terms of service for more of the legal details.
Yes. We can work with you to save your legacy Google Universal Analytics data. We also have featured instruction on how to do so our blog about Google Analytics back up data.
Google Analytics 4 is more than just an upgrade of Universal Analytics.
It’s a completely re-engineered system that redefines core concepts like users and sessions.
While its reporting modules still leave much to be desired (which is why you need Analytics Mates),
GA4 exceeds Universal Analytics in its new capacities for:
- Measuring users across devices and channels
- Increasing access to enhanced measurement insights, including machine learning and unsampled data
- Using analytics intelligence to predict customer behavior
- Integrating with Google Ads and Display & Video 360
Universal Analytics properties stopped processing data on July 1, 2023. So, if you want to maintain year-over-year data in your new GA4 property, you need to configure your accounts by July 1, 2022. That said, any historical data is better than none. The earlier your GA4 migrations are complete, the more data you’ll have in the bank. Note: Even if you set up GA4 prior to July 1, 2023, we recommend parallel tracking with both GA4 and Universal Analytics as a failsafe option.
Currently, there is no Google-provided or -recommended way to save your existing Universal Analytics data. However, Analytics Mates has experience with several different methods of archiving your UA data while still being able to report from it.
Google Analytics 4 is limited in the data it stores. Unlike Universal Analytics, it only retains 14 months of data at a time. Therefore, you’ll need a data warehousing solution like BigQuery to store the rest. As part of your migration services, Analytics Mates will help you set up your BigQuery data streams so that you can export all of your historical data for storage. BigQuery management is not done by our team - we will give recommendations on how to set this up.
At our digital marketing agency, Zen Anchor Digital, we train our team on all the latest industry developments, including new Google Analytics updates. In 2022, our reporting specialists produced in-depth, detailed Google Analytics 4 Data Studio reports for our clients, integrating metrics into clear, readable dashboards. This was necessary because Google Analytics is making substantial changes in 2023.
We then thought -
Why are we just doing this for Zen Anchor clients?
Why can't we offer this to any business with a Google Analytics set up?
Are there smaller businesses that could benefit?
The answers - "because they pay us, we can offer it, absolutely".
And hence, Analytics Mates was born - to help you sail through the difficult seas of data.
As your Google Analytics 4 certified consultants, we’ll do the same —
we'll provide expertise and personal attention to set your marketing reports up for success.
We were built by a Google Partnered digital marketing agency with more than 15 years of experience helping businesses like yours grow revenue. Analytic Mates is designed to take that expertise and focus it on the key area of marketing reporting support.
Unlimited Google Analytics & Tag Management Services at a Flat Rate.
