Free Resources
Free Google Analytics 4 Templates
Looker Studio dashboards built by the Analytics Mates team — pre-configured for GA4 and ready to copy to your own Google account in seconds.
Connect your GA4
Sign in with Google and connect your Analytics property. Takes about 30 seconds.
Copy the template
Click "Copy Template" on any dashboard. It clones to your Google Drive and connects to your live data automatically.
Share or present
Share a link, embed in a client portal, or present directly. No manual data refresh — it updates live.
The templates
8 dashboards. Zero setup time.
Connect GA4 once and every template populates with your real data. All templates are free — no credit card, no trial.
Most Popular
GA4 Overall Performance Dashboard
A single at-a-glance view of your GA4 property — users, engagement, key events, and channel performance. The dashboard every stakeholder can read.
Most Popular
PPC Report - Google Ads vs GA4
Compare Google Ads and GA4 performance side by side — spend, conversions, and where the two platforms disagree, so you can trust what your campaigns are optimizing toward.
SEO Report - GA4 Organic Search Data
Track organic search performance in GA4 — sessions, engagement, landing pages, and conversions from organic — in one shareable Looker Studio view.
SEO Report - GA4 vs Google Search Console
Organic performance, keyword rankings, and page-level click data from Google Search Console — visualised alongside GA4 organic traffic.
Data Studio Marketing Funnel Dashboard
Funnel visualisation examples for Looker Studio — see stage-by-stage drop-off across your marketing journey and where prospects fall out.
SEO Performance Dashboard (Search Console + CrUX)
A technical SEO view combining Google Search Console data with Chrome UX Report (CrUX) field data — surface hidden performance and Core Web Vitals issues.
GA4 Lead Generation Dashboard
Channel performance, form conversion rates, and cost-per-lead for agencies and in-house teams running paid media to landing pages.
SaaS GTM Performance Report
Acquisition, engagement, conversion, and retention in one view. Built for product and growth teams measuring trial-to-paid funnels.
Why these templates
Built from real client work, not spec sheets.
Every template here came from a live client engagement. We built them to solve real reporting problems — QBRs that clients actually read, dashboards that update themselves, and executive views that don't require a spreadsheet export every Monday morning.
They're free because we'd rather you experience what well-configured GA4 reporting looks like. If you want us to customise one for your property or fix the underlying data quality, that's what we do.
What our templates assume
- GA4 is the data source — not Universal Analytics
- Key events / conversions are configured correctly on your property
- Google Tag Manager is used for implementation (most templates)
- You have Looker Studio access (free with any Google account)
Tracking not set up correctly? Run a Free GA4 Audit →
Need something more custom?
We build bespoke Looker Studio dashboards and fix the GA4 data underneath them.