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Free GA4 Digital Marketing Resources and Audit Checklists

Discover actionable resources and detailed audit checklists to optimize your digital marketing efforts. From enhancing your Google Analytics 4 setup to streamlining Google Tag Manager and improving website performance, these tools are designed to help you make data-driven decisions with ease.

Audit Checklists

Streamline your workflow and ensure accuracy with these comprehensive audit checklists. Designed for Google Analytics 4, Google Tag Manager, and PageSpeed Insights, these tools help you identify issues, optimize configurations, and maintain best practices.
Google Analytics 4 Audit Checklist
Google Analytics 4 Audit Checklist

Download our Google Analytics 4 Audit Checklist to ensure your account is set up correctly, events are tracked accurately, and your data complies with privacy regulations. Optimize reporting and integrations with this comprehensive guide.

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Google Tag Manager Audit Checklist
Google Tag Manager Audit Checklist

Ensure your GTM setup is accurate and reliable with this comprehensive checklist. It covers tag implementation, triggers, variables, and data layer integrity. By following this checklist, align your GTM setup with business goals and compliance.

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PageSpeed Insights Audit Checklist
PageSpeed Insights Audit Checklist

Boost Your Website's Performance with Our Comprehensive PageSpeed Insights Audit. Optimize loading times, enhance user experience, and improve SEO with our expert analysis and tailored recommendations.

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Insights & Analysis Tools

Unlock the full potential of your data with resources tailored for analysis and reporting. From custom GA4 reports to AI-powered prompts, these tools are designed to simplify complex analytics and deliver actionable insights.


Top ChatGPT Prompts for GA4 Report Analysis
Top ChatGPT Prompts for GA4 Report Analysis

Leverage AI-powered prompts to analyze GA4 reports. Delve into User Acquisition, Traffic Acquisition, Engagement, Conversions, and more. Identify top traffic sources, conversion bottlenecks, and optimize user experience to drive revenue. Use these insights to make data-driven decisions and improve your digital marketing strategy.     

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3 Must-Have Google Analytics 4 Custom Reports in Looker Studio
3 Must-Have Google Analytics 4 Custom Reports in Looker Studio

These custom Looker Studio reports are essential for improving performance. The Audience Demographics Report reveals key insights about your audience, the Traffic Source Analysis Report highlights the effectiveness of different channels, and the Conversion Analysis Report helps optimize funnels by tracking drop-offs. Download them to enhance your digital strategy.

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Essential External Tools for Google Analytics 4 (GA4)

Enhance your analytics workflow with these indispensable external tools. Whether you're exploring dimensions and metrics, creating campaign URLs, or monitoring service statuses, these resources simplify troubleshooting, optimize implementation, and offer hands-on learning—all tailored to help you maximize the power of GA4.
(GA4) - Dimensions and Metrics Cheatsheet
(GA4) - Dimensions and Metrics Cheatsheet

A quick reference guide to help you understand the dimensions and metrics available in GA4, their functions, and how to use them for effective data analysis.

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Google Ads Dashboard
Google Ads Status Dashboard

The Google Ads status dashboard provides information about the status of multiple Google Ads-related services including Google Analytics.

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Google Analytics Demos & Tools
Google Analytics Demos & Tools

Explore the possibilities of the Google Analytics Platform with this resource for users and developers. Discover how to implement GA effectively and create applications that leverage its flexibility and power for deeper insights and custom solutions.

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GTM SPY
GTM SPY

Inspect and analyze Google Tag Manager (GTM) configurations on any website effortlessly. GTM Spy reveals tags, triggers, and variables in real-time, helping you understand how tracking and marketing setups are implemented without accessing the backend. Perfect for debugging, benchmarking, and learning from other GTM implementations.

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Tag Assistant (Legacy) and Tag Assistant Companion:
Tag Assistant (Legacy) and Tag Assistant Companion

Debug and validate the implementation of Google Tag Manager and Google Analytics tags directly on your site.


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[GA4] Demo account
[GA4] Demo account

Gain hands-on experience with GA4 using Google’s free demo account. Analyze pre-loaded e-commerce and app data to learn how to navigate and use GA4 effectively.


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GA4 Insights in Action

Unlock the full potential of Google Analytics 4 with our expert tutorials. From creating product-specific performance reports to connecting GA4 with Google Search Console and understanding data thresholding, these videos will guide you in making smarter data-driven decisions for your business. Explore our YouTube channel for more in-depth insights!

Analytics Toolkit: Browser Extensions for GA4 & GTM

Supercharge your Google Analytics 4 (GA4) and Google Tag Manager (GTM) setup with these powerful browser extensions. From debugging tags and inspecting data layers to optimizing container setups and troubleshooting pixels, these tools simplify tracking implementation and ensure accurate data. Explore the full suite to enhance your analytics workflow and achieve better insights with less effort.
Data Layer Checker

The easiest way to debug and check the dataLayer implementations without having to use the browser console!

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ObservePoint TagDebugger

Troubleshoot and audit analytics tags, variables and on-click events. Supports Adobe Analytics, Google Analytics, Ensighten and more

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Dataslayer

Debug and test tag management (Google Tag Manager, DTM, Tealium) and analytics implementations.

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GTM Tools by Simo Ahava

Manage your Google Tag Manager containers, tags, triggers, and variables with this Google Sheets add-on.

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TagChef (beta)

Tag Chef allows you to discover the digital analytics strategy of your competitors and to implement data tracking saving over 80% of your time.

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DataLayer Inspector+

Easily inspect and debug your website's data layer for GTM and other tag management platforms.

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WASP.inspector

Analyze, debug, and optimize web analytics and marketing tags on your site.

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GA Debugger

Activate detailed logs in the Chrome console to debug Google Analytics tracking issues.

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GTM Sonar

Helps identify potential issues and optimization opportunities in your GTM containers.

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GTM Variable Builder

Quickly create and test GTM variables.                                      

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GTM Copy Paste

Easily copy and paste GTM tags and triggers between containers.

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GTM Tools

A collection of tools for debugging and optimizing GTM.

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Redirect Path

Easily see redirect chains and analyze website redirects.

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Facebook Pixel Helper

Troubleshoot and debug your Facebook Pixel implementation.

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Twitter Pixel Helper

Troubleshoot and debug your Twitter Pixel implementation.

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Updates and New Releases

(GA4) - Dimensions and Metrics Cheatsheet
(GA4) - What's new in 2024?

Help you find information that's relevant to your business goals.

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(GA4) - What's new archive (2019-2023)
(GA4) - What's new archive (2019-2023)

Release notes for Google Tag Manager prior to 2024.

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GA4 Dimensions and Metrics Explorer
Release notes for Google Tag Manager

This page lists all released notes of Google Tag Manager

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Campaign URL Builder
What's new in Looker Studio?

Visit this page for updates on new features, bug fixes, known issues, and deprecated functionality in Looker Studio.

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Looker Studio  Historical Release Notes
Looker Studio  Historical Release Notes

Release notes for Looker Studio (formerly Data Studio) prior to 2024.

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