Resources
Useful GA4 Tools & Solutions
The tools, extensions, and integrations the Analytics Mates team reaches for every day — vetted through real client work, annotated with honest context.
No affiliate links. No paid placements. Just the stack that actually works.
Free downloads
GA4 audit checklists, frameworks & guides.
The same checklists, templates, and reference guides our team uses on real client work. Free — enter your email and we'll send the link.
GA4 Audit Checklist
The step-by-step checklist our team runs to audit any Google Analytics 4 property — events, key events, consent, and the settings that quietly break reporting.
GTM Audit Checklist
Audit a Google Tag Manager container the way we do — triggers, tags, variables, and the misfires that distort conversions before they reach your ad platforms.
GA4 Quarterly Business Review Template
A ready-to-present QBR deck structure built on live GA4 data. Share with clients or leadership without rebuilding the story every quarter.
2026 UTM Campaign Builder & Framework
A Google Sheet that standardises your UTM naming so campaign, source, and medium data stays clean in GA4 — with a framework for keeping the whole team consistent.
Top ChatGPT Prompts for GA4 Analysis
Our most-used prompts for turning raw GA4 data into readable analysis — grounded in real reporting workflows, not generic AI advice.
25 Common GA4 Mistakes (and How to Fix Them)
The 25 configuration and reporting mistakes we see most often in GA4 — what each one costs you, and exactly how to fix it.
3 Essential GA4 Reports for Looker Studio
Three Looker Studio reports every GA4 property should have — what they show, why they matter, and how to build them.
PageSpeed Insights Audit Checklist
A structured checklist for auditing site performance with PageSpeed Insights — the Core Web Vitals and load issues that quietly drag down traffic and conversions.
GA4 Glossary
Plain-English definitions for the GA4 terms that trip people up — from key events and sessions to attribution and data thresholds.
The stack we use
Tools we reach for every day
GA4 & Data Collection
Google Analytics 4
The core platform. If you're not on GA4, the migration window is closed — Universal Analytics data is gone.
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Google Tag Manager
The deployment layer for all your tracking. Everything we implement goes through GTM — it's the single source of truth for what fires and when.
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GA4 Debugger (Chrome Extension)
Real-time event inspection in the browser. Our first stop when verifying a new implementation or investigating missing data.
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Tag Assistant Companion
Google's official GTM debugging tool. Preview mode + Tag Assistant side-by-side is the fastest way to confirm events fire correctly.
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Looker Studio & Reporting
Looker Studio
Our default reporting layer. Free, connected to GA4, Sheets, BigQuery, and 800+ connectors. Every client gets a Looker Studio dashboard.
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Supermetrics
When you need to pull from paid platforms (Meta, LinkedIn, TikTok) into Looker Studio or Sheets without custom pipelines. Paid but worth it for multi-channel reporting.
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Google Sheets
Still the fastest way to do ad hoc analysis, share data with clients, and stage information before it goes into Looker Studio.
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SEO & Technical Auditing
Google Search Console
The ground truth for organic search. We connect it to GA4 in every engagement — it's the only way to see actual query-level data inside GA4.
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Screaming Frog SEO Spider
URL inventory, broken links, redirect chains, missing meta tags. We run it before every migration and after every major site change.
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PageSpeed Insights
Core Web Vitals in one click. If a client's measurement looks fine but traffic is dropping, CWV is the first place we look.
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Tag & Signal Auditing
ObservePoint
Automated tag auditing at scale. For enterprise clients managing hundreds of pages, ObservePoint catches firing issues before they compound.
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Adswerve dataLayer Inspector+
The best Chrome extension for inspecting the dataLayer in real time. Essential for debugging GTM implementations.
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Charles Proxy
When browser tools aren't enough — Charles lets us inspect network traffic at a lower level, especially useful for server-side and app tracking.
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Signal Dispatch & Server-Side
Signal Dispatch by Analytics Mates
Our managed server-side conversion pipeline — from your CRM (ServiceTitan, Salesforce, Lead Docket) to your ad platforms. Purpose-built for the Measurement Ops layer.
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Google Cloud (Cloud Run)
What we use to host our own server-side infrastructure, including Signal Dispatch. Scalable, cheap at low volumes, and fully auditable.
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AI & Analysis
The Helm
Our measurement operations platform. AI-powered GA4 analysis, signal monitoring, anomaly detection, and the Navigator — your on-call analytics agent.
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BigQuery
GA4's export destination for raw, unsampled event data. We connect BigQuery for clients who need to go beyond what the GA4 UI can show.
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Gemini / ChatGPT
Useful for synthesizing patterns across large datasets and drafting analysis write-ups — when grounded in real GA4 data, not as a substitute for it.
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Need help making these tools work together?
Stack selection is easy. Making the data trustworthy across all of them is where we come in.