Privacy Notice for Analytics MatesLast updated: Dec 10, 2025
Analytics Mates (“Analytics Mates,” “we,” “us,” or “our”) offers tools that assist customers in delivering Google Analytics 4 reports and related insights. This Privacy Notice explains how we collect, use, disclose, and safeguard your personal information and how you may exercise your privacy rights.
1. SCOPE
This Privacy Notice applies to personal information processed through our website, the services provided via the website, and our related online and offline offerings (collectively, the “Services”).
2. CHANGES TO OUR PRIVACY NOTICE
We may revise this Privacy Notice at our discretion. If significant changes occur, we will notify you and may require acceptance before continuing to use the Services.
3. PERSONAL INFORMATION WE COLLECT
We collect personal information you provide directly, information collected automatically through your use of the Services, and information from other sources.
A. Information You Provide to Us Directly
Account Creation: Name, email address, and related information.
Purchases: Payment information and billing data.
Communications: Information you provide when contacting us or requesting support.
Surveys: Information submitted in surveys or feedback forms.
Interactive Features: Content or information provided through interactive elements.
Sweepstakes or Contests: Information provided when participating.
Events: Information collected at conferences, trade shows, or similar events.
Business Development: Information related to evaluating new opportunities.
Job Applications: Information submitted through employment applications.
B. Information Collected Automatically
Usage Data: IP address, device information, browser details, and activity on the Services.
Cookies / Pixel Tags: Technologies that help us understand usage and improve functionality.
C. Information Collected from Other Sources
Information obtained from third-party services, such as social media platforms or authentication providers.
4. HOW WE USE YOUR INFORMATION
A. Provide Our Services
We use your information to operate, deliver, and maintain the Services, including accessing your connected Google Analytics account to generate dashboards, insights, and reports.We do not use customer-provided analytics data to train AI models, improve our algorithms, develop new features, benchmark industries, or for sales or marketing purposes. Your analytics data remains siloed and isolated within your account.
B. Administrative PurposesWe may use personal information for:Research and internal analysis (not using customer GA data)Security and fraud preventionEnsuring proper functionality of the ServicesInternal quality controlBusiness operations
C. Marketing and AdvertisingWe may use your account information (e.g., email address) to communicate with you about new features, product updates, or promotions, but we never use your Google Analytics data for marketing or advertising.
D. Other PurposesWe may use your information for any purpose disclosed to you at the time of collection or for which you have provided consent.We may also create de-identified or aggregated information, provided such information does not include or derive from your Google Analytics data.
5. HOW WE DISCLOSE YOUR INFORMATION
A. Disclosures to Provide Our ServicesService Providers: We share information only as necessary for secure hosting, processing, and delivering the Services.Other Users: As directed within collaborative or shared workspaces inside the app.Business Partners and Affiliates: Only as needed for legitimate business functions and never involving customer GA4 data.
B. Disclosures to Protect Us or Others
We may disclose information if required by law, regulatory requests, legal processes, or to protect rights, property, and safety.
C. Disclosure During Business Transactions
Your information may be transferred in a merger, acquisition, financing, or similar transaction, consistent with applicable laws.
6. YOUR PRIVACY CHOICES AND RIGHTS
You may exercise rights regarding your information, including opting out of communications, requesting access, deletion, or correction, depending on your jurisdiction.
7. SECURITY OF YOUR INFORMATION
We take commercially reasonable measures to safeguard your information; however, no method of transmission or storage is entirely secure.8. INTERNATIONAL DATA TRANSFERSYour information may be stored or processed in countries outside your jurisdiction, subject to appropriate safeguards.
9. RETENTION OF PERSONAL INFORMATION
We retain personal information for as long as necessary to provide the Services and meet legal obligations.
10. SUPPLEMENTAL NOTICE FOR CALIFORNIA RESIDENTS
California residents may have additional rights under the CCPA, including access, deletion, and opting out of the sale of personal information. We do not sell personal information.
11. SUPPLEMENTAL NOTICE FOR NEVADA RESIDENTS
Nevada residents may opt out of the sale of personal information. We do not sell personal information.
12. CHILDREN’S INFORMATION
We do not knowingly collect or process personal information from children under 13.
13. THIRD-PARTY WEBSITES/APPLICATIONS
We are not responsible for the privacy practices of third-party websites or applications linked from our Services.
14. SUPERVISORY AUTHORITY
Residents of the European Economic Area, Switzerland, the United Kingdom, and Brazil may lodge complaints with applicable supervisory authorities.
15. CONTACT US
For questions or to exercise your privacy rights, contact us at:Zen Anchor Digital
350 N Orleans St
Chicago, IL 60654
(Insert privacy email here)
16. GOOGLE USER DATA (REQUIRED)
Limited Use Disclosure
The Helm’s use and transfer of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.
We do NOT:
Sell your Google Analytics data
Share your Google Analytics data with third parties except as required to operate the Services
Use your data for advertising
Use your analytics data to train AI models
Use your analytics data to improve our services
Use your analytics data in marketing, case studies, demos, or sales materials
Co-mingle your analytics data with data from other customers
Build aggregated benchmarks or industry datasets using customer data
We ONLY:
Access and process your Google Analytics data to generate reports, insights, and dashboards for your account
Store your analytics data in isolated, customer-specific environments
Use your data solely for the purpose you explicitly requested when connecting Google Analytics
Your Google Analytics data remains yours, isolated, and used only to power the features you request inside The Helm.
