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Templates you can copy today, an AI signal checker, and a library of GA4 guides from the team that does this work every day.
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Free GA4 Report Templates
Six pre-built Looker Studio dashboards — SaaS, eCommerce, lead gen, QBR, and annual review. Connect your GA4 and copy in seconds.
Browse Templates → Free toolFree GA4 Audit
Open The Helm, connect your GA4 property, and get an AI-powered diagnostic of what's firing, what's broken, and what to fix first. No credit card.
Run a Free GA4 Audit → Coming soonUseful GA4 Tools & Solutions
A curated list of the tools, extensions, and integrations the Analytics Mates team relies on daily — vetted and annotated.
View Tools →From the blog
Latest guides.
GA4 Dashboards Are Here. Are They Enough?
GA4 now has drag-and-drop dashboards. We built one on ours. Useful for watching GA4. Not enough for client reporting, and it will not fix bad tracking.
Why GA4 and Your CRM Don't Match
GA4, Google Ads, and your CRM will not report the same number. That is not automatically broken tracking. The real failure is losing the identifiers that connect a click to revenue.
Your Meta Pixel Isn't Enough: A Practical Guide to the Conversions API
The Meta Pixel sees the browser. The Conversions API sees the booked job, the qualified call, and the purchase that finalized later. Without a shared event_id, a usable Event Match Quality score, and a verify step, you are either leaking conversions or double-counting them.
Google Search Console's Generative AI Reports Are Here. What They Show — and What They Still Miss
Google Search Console now reports visibility in AI Overviews, AI Mode, and generative AI features in Discover. What the report measures, what it still will not show, and how to read it next to GA4 and the rest of your stack.
How to Grant Analytics Mates Access to Your Marketing and Analytics Platforms
One guide for granting Analytics Mates access across GA4, Google Tag Manager, Google Tag, Search Console, Bing Webmaster Tools, Microsoft Advertising, Google Ads, and Meta. Use the in-page links to jump to the platform you need.
Why Google Ads Is Bidding on Form Fills Instead of Booked Jobs (and How to Fix It)
If Google Ads only sees the form submit, Smart Bidding will chase form submits. Offline conversion import is how you feed it the booked job, the qualified call, or the revenue — and how you tell whether the upload actually landed.
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Templates only work when the GA4 data underneath them is trustworthy.