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Free GA4 Report Templates
Six pre-built Looker Studio dashboards — SaaS, eCommerce, lead gen, QBR, and annual review. Connect your GA4 and copy in seconds.
Browse Templates → Free toolFree GA4 Audit
Open The Helm, connect your GA4 property, and get an AI-powered diagnostic of what's firing, what's broken, and what to fix first. No credit card.
Run a Free GA4 Audit → Coming soonUseful GA4 Tools & Solutions
A curated list of the tools, extensions, and integrations the Analytics Mates team relies on daily — vetted and annotated.
View Tools →From the blog
Latest guides.
Google Ads' View Call Report Is a Shortcut. It Is Not Call Tracking.
Google Ads now links phone-call conversion actions straight to a Call details report. Use it to see whether paid generated a call. Don't use it to decide if the call was a job — or what your bidding should optimize toward.
GA4 New AI Assistant Channel Explained: Tracking, Reporting, and What It Means for Your Analytics
Google Analytics 4 now includes an AI Assistant channel. Discover how it works, what traffic it measures, its limitations, and how marketers can use AI referral data to improve reporting, dashboards, and performance analysis.
GA4 Measurement Protocol: Tracking Offline Conversions and Backend Events
Learn how GA4 Measurement Protocol extends tracking beyond your website by sending offline conversions, CRM updates, and backend events directly to Google Analytics. Discover when to use it, how it works, and why it helps you measure what really drives business results.
Mid-Year GA4 Update Roundup: What Marketers Should Know
Explore the most important Google Analytics 4 updates of 2026, including AI traffic reporting, attribution analysis, Task Assistant, Generated Insights, and Cross-Channel Budgeting. Learn what these changes mean for marketers, reporting, and future measurement strategies.
What Small Law Firms Should Actually Be Tracking in GA4
Most small law firms don’t have a traffic problem - they have a tracking problem. Learn the GA4, GTM, attribution, and conversion tracking issues we keep finding in law firm audits, plus what firms should actually track to improve reporting and marketing decisions.
How to Build an AI Search Visibility Dashboard in Looker Studio
Learn how to build an AI Search Visibility Dashboard in Looker Studio using GA4, Google Search Console, Bing Webmaster Tools, and curated query sets. Discover how to track conversational search behavior, AI-aligned visibility trends, and meaningful discovery signals without overcomplicating reporting.
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