Google Tag Manager (GTM)
Google Tag Manager (GTM) is a free, web-based system that lets users manage and deploy marketing and analytics tags (small snippets of code) on a website or mobile app through a user-friendly interface, eliminating the need to directly edit the website's code.
Turning the Tide: How We’re Responding to AI Overview’s Impact on SEO
Discover how Analytics Mates is tackling the impact of Google’s AI Overviews on SEO. From data-driven analysis to technical fixes, smarter content, and continuous audits, see how we’re adapting strategies to protect visibility, boost engagement, and thrive in a shifting search landscape.
Why AI-Powered Reporting Falls Short Without Clean GA4 Data
AI tools like Gemini or ChatGPT can transform GA4 reporting—but only if your data is clean. Learn how the Model Context Protocol (MCP) works, why clear conversions matter, and how to make your GA4 setup truly AI-ready for meaningful SEO and performance insights.
How AI and GA4 Can Supercharge Your SEO Content Strategy
Learn how to use GA4, Google Search Console, and AI tools like ChatGPT to build a strategic 90-day SEO content plan. Discover how to turn performance data into actionable insights, fill content gaps, and prioritize high-impact topics that drive real search results.
Smarter SEO with GA4 and AI: A Practical Guide for Marketers
Learn how to combine AI with Google Analytics 4 and Google Search Console to improve SEO. This guide shows how to find high-impact keywords, fix technical issues, and optimize content using data-driven prompts and practical steps. Includes free AI SEO prompt list.
Halfway to Success: How GA4 Can Power Your Best Q3 & Q4 Yet
Mid-year is the perfect time to pause, reflect, and realign. Learn how to use GA4 to review your progress, reassess your goals, and uncover key insights to power a stronger Q3 and Q4. Make smarter, data-driven decisions to finish the year with clarity and impact.
Preparing Your Google Analytics 4 for Amazon Prime Day
Get your GA4 setup ready for Amazon Prime Day! Learn how to track key metrics, optimize UTMs, and use Explore reports to gain actionable insights. Maximize your campaign performance and make the most of the year’s biggest e-commerce event with smart analytics.
How to Use GA4 Insights to Make Your Google Ads Campaign Strategy More Effective
Learn how to use Google Analytics 4 (GA4) to improve your Google Ads campaigns—from setting the right goals and building smarter audiences to syncing data, refining ad copy, and measuring what matters. Stop guessing and start optimizing with real insights.
How GA4 vs. Google Ads Attribution Uncovers Deeper Conversion Insights
Uncover deeper conversion insights! Learn why GA4 and Google Ads attribution differ, how discrepancies arise, and how to use both for a complete view of your customer's journey.
