Google Ads & PPC
Google Ads is the Pay-Per-Click (PPC) advertising platform from Google, where businesses pay a fee each time a potential customer clicks on their ads, which appear on Google Search and partner websites

How to Upload UA Data to GA4
With Universal Analytics being phased out, migrating your data to Google Analytics 4 is essential to maintain continuity and insights. This blog explains how to upload UA data into GA4, ensuring you preserve valuable historical information and set up for future reporting success.






