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Google Ads & PPC

Google Ads is the Pay-Per-Click (PPC) advertising platform from Google, where businesses pay a fee each time a potential customer clicks on their ads, which appear on Google Search and partner websites

Our Latest Blogs

GA4 basics Unlocked: A guide to improve Data Accuracy

Uncover hidden features in Google Analytics 4 that enhance data accuracy and empower smarter business decisions. Learn how to leverage these powerful tools and make the most of your analytics. Read the full blog for the complete guide.

GA4 Essentials: A Beginner's Guide to Google Analytics 4

Master the fundamentals of Google Analytics 4 with this comprehensive blog,which answers all the queries. Read the full blog to understand in the better way.

Understanding the Transition from Universal Analytics to Google Analytics 4

In a recent webinar, Gary Spagnoli, the CEO of Analytics Mates, shed light on the transition from Universal Analytics (UA) to Google Analytics (GA4). The presentation discussed the reasons behind the shift, and the benefits of GA4, and provided insights into the implementation process. This blog post aims to summarize the key points from the webinar and provide a comprehensive overview of the transition.

Analytics Mates Illustration of custom channel grouping in GA4

Custom Channel Grouping in GA4: A Step-by-Step guidance

GA4 users, wait is over! A new feature is rolled out,enabling you to create Custom Channel Groups. Discover how to categorize your incoming data effectively

The Essentials of GA4 Auto Migration: What to Expect

Don't be caught napping! Google's auto-migration feature to Google Analytics 4 is rolling out. Explore the benefits, risks, and implications before opting in.

Why is there Missing Data in Google Analytics 4?

Missing data in Google Analytics 4? Discover the common causes behind GA4 data gaps and learn practical solutions to restore accurate tracking, so your analytics stay reliable and actionable.

What is Data Thresholding in Google Analytics 4 Reports?

Data Thresholding is a feature of Google Analytics 4 designed to safeguard users' privacy. Click to know how it protects users and complies with regulations

Universal Analytics to GA4: Understand the discrepancies

Your successful migration to GA4 might have left a question regarding discrepancies between Universal Analytics and GA4. Let's explore how to address them.