Blog Category

Google Ads & PPC

Google Ads is the Pay-Per-Click (PPC) advertising platform from Google, where businesses pay a fee each time a potential customer clicks on their ads, which appear on Google Search and partner websites

Our Latest Blogs

GA4 Consultant: The Ultimate Guide to Hiring a GA4 Expert

A complete guide to GA4 and why businesses need a GA4 consultant. Learn how expert setup, migration, tracking, and optimization help you unlock accurate insights, improve decision-making, and fully leverage Google Analytics 4.

Debugging GTM Data Layer Issues: Expert Solutions

Data Layer is a powerful tool for tracking but is only effective when used in the right way. This blog provides the solutions to all the problems you face.

How to Set Up Standard and Custom Reports in GA4

Learn how to set up both Standard and Custom reports in Google Analytics 4 to better understand user behavior, track performance, and uncover growth opportunities. This guide walks you through the process step by step so you can turn data into actionable insights.

GA4 Explorations Report: A Complete Guide to Effective Use

Exploration reports allow eCommerce businesses to understand better user journeys within online stores. With this blog, learn how this feature will help you.

An Illustration by Analytics Mates showing Maximize eCommerce & Lead Generation via a funnel diagram

Maximize eCommerce & Lead Generation: Key Events to Know

Key events are significant in Google Analytics 4, Unleash the strength of key events in eCommerce and lead generation. Read this informative blog to know more.

GA4 basics Unlocked: A guide to improve Data Accuracy

Uncover hidden features in Google Analytics 4 that enhance data accuracy and empower smarter business decisions. Learn how to leverage these powerful tools and make the most of your analytics. Read the full blog for the complete guide.

GA4 Essentials: A Beginner's Guide to Google Analytics 4

Master the fundamentals of Google Analytics 4 with this comprehensive blog,which answers all the queries. Read the full blog to understand in the better way.

Understanding the Transition from Universal Analytics to Google Analytics 4

In a recent webinar, Gary Spagnoli, the CEO of Analytics Mates, shed light on the transition from Universal Analytics (UA) to Google Analytics (GA4). The presentation discussed the reasons behind the shift, and the benefits of GA4, and provided insights into the implementation process. This blog post aims to summarize the key points from the webinar and provide a comprehensive overview of the transition.