Google Tag Manager (GTM)
Google Tag Manager (GTM) is a free, web-based system that lets users manage and deploy marketing and analytics tags (small snippets of code) on a website or mobile app through a user-friendly interface, eliminating the need to directly edit the website's code.

How to Upload UA Data to GA4
With Universal Analytics being phased out, migrating your data to Google Analytics 4 is essential to maintain continuity and insights. This blog explains how to upload UA data into GA4, ensuring you preserve valuable historical information and set up for future reporting success.






