Blog Category

Google Tag Manager (GTM)

Google Tag Manager (GTM) is a free, web-based system that lets users manage and deploy marketing and analytics tags (small snippets of code) on a website or mobile app through a user-friendly interface, eliminating the need to directly edit the website's code.

Our Latest Blogs

Unlocking Accurate Campaign Tracking in 2025 with UTM Parameters

Unlock accurate campaign tracking in 2025 with UTM parameters. Learn best practices to track performance and optimize your marketing efforts on Analytics Mates!

How to Set Up Key Events (Conversions) in GA4 and Avoid Costly Mistakes

Learn how to set up key events and conversions in GA4 correctly to avoid costly mistakes. Optimize your tracking with this step-by-step guide on Analytics Mates

An illustration of a woman working on a laptop with Looker Studio. The image depicts a data-driven environment with charts, graphs, and data sources connected to the Looker Studio interface. The woman is focused on the screen, likely analyzing data and creating visualizations.

2025 Comprehensive Guide: How to Set Up Your Looker Studio Reports

Learn how to set up Looker Studio reports in 2025 with this step-by-step guide. Unlock powerful insights and optimize your data visualization on Analytics Mates

Things to Look Out for When Testing in GA4 + GTM: Issues & Errors Testing

Learn key things to watch for when testing in GA4, common GTM issues, errors, and how to fix them for accurate tracking. Read the full guide on Analytics Mates!

Setup 2025 Goals with GA4’s Annual Business Report

Boost your business potential with GA4 by generating a comprehensive annual business report and setting goals for 2025.Read this informative blog to know more.

Optimize GA4: Create Benchmarks for Better Forecasting

Custom Benchmarks are built using your own historical data and focus on your unique audience, products and strategies. Give this blog a read to learn how.

GA4 Benchmarking Decoded: Unlock Advanced Insights

Learn what GA4 Benchmarking is and how to use it effectively. Compare performance metrics and gain insights to optimize your business strategy.

Uplift BFCM Sales: GA4 Attribution Models & Custom Funnels

Seize GA4 attribution model and custom funnels to elevate your elevate your Black Friday and Cyber Monday. Read the full blog to know how it works.