Blog Category

Google Ads & PPC

Google Ads is the Pay-Per-Click (PPC) advertising platform from Google, where businesses pay a fee each time a potential customer clicks on their ads, which appear on Google Search and partner websites

Our Latest Blogs

An illustration of Google Search Console tools, including AI, GA4, and a dollar sign, representing analytics and data.

How to Integrate GSC with Google Analytics 4 and Start Tracking SEO Performance

Maximize your SEO insights by linking Google Search Console with GA4. This step-by-step guide shows you how to connect both tools, unlock deeper organic traffic analysis, and use GA4 reports to refine content, improve rankings, and enhance user experience.

Paid Search Analytics: The Anchor of Effective Ad Campaigns

Unlock the power of paid search with analytics. Dive into key metrics, GA4 insights, and strategies for digital campaign success.

Master Visibility with SEO Monitor: An Expert Guide

Ease the complexities of SEO and revolutionize your small-scale ventures. Learn how to master visibility and stay ahead of the competition with an SEO Monitor.

GA4 Consultant: The Ultimate Guide to Hiring a GA4 Expert

A complete guide to GA4 and why businesses need a GA4 consultant. Learn how expert setup, migration, tracking, and optimization help you unlock accurate insights, improve decision-making, and fully leverage Google Analytics 4.

Debugging GTM Data Layer Issues: Expert Solutions

Data Layer is a powerful tool for tracking but is only effective when used in the right way. This blog provides the solutions to all the problems you face.

How to Set Up Standard and Custom Reports in GA4

Learn how to set up both Standard and Custom reports in Google Analytics 4 to better understand user behavior, track performance, and uncover growth opportunities. This guide walks you through the process step by step so you can turn data into actionable insights.

GA4 Explorations Report: A Complete Guide to Effective Use

Exploration reports allow eCommerce businesses to understand better user journeys within online stores. With this blog, learn how this feature will help you.

An Illustration by Analytics Mates showing Maximize eCommerce & Lead Generation via a funnel diagram

Maximize eCommerce & Lead Generation: Key Events to Know

Key events are significant in Google Analytics 4, Unleash the strength of key events in eCommerce and lead generation. Read this informative blog to know more.