Blog Category

Google Ads & PPC

Google Ads is the Pay-Per-Click (PPC) advertising platform from Google, where businesses pay a fee each time a potential customer clicks on their ads, which appear on Google Search and partner websites

Our Latest Blogs

How to Handle Unassigned & (Not Set) Data in GA4: 2025 Guide for Clearer Insights

When Google Analytics 4 is unable to understand the information you are trying to track, it places it as a (not set) value. It denotes the missing information.

Illustration of a marketer analyzing GA4 data in Looker Studio during Black Friday and Cyber Monday, symbolizing data-driven reporting powered by Analytics Mates.

How to Master Black Friday & Cyber Monday Reporting in GA4 (with AI & MCP Enhancements)

Master Black Friday & Cyber Monday reporting in GA4 with AI and the Model Context Protocol (MCP). Discover how to uncover insights, track real-time performance, and make data-driven decisions for smarter, more profitable BFCM campaigns in 2025. to get more insights

Turbocharge your Analytics with GA4 Cross-Domain Tracking

Google Analytics 4 Cross-Domain Tracking takes your analytics to the next level by unifying user journeys across multiple sites. Learn how to set it up, optimize performance, and gain deeper insights in our full blog guide.

Harness the Full Potential of Automated Reporting in GA4

Discover how automated reports in Google Analytics 4 simplify data tracking, save time, and deliver clear insights. Learn why they are essential for smarter decisions and efficient reporting.

Why You Should Partner With a Google Analytics Agency

Discover the power of a Google Analytics agency. Dive into GA4's potential and elevate your digital strategy with expert insights.

An illustration of Google Search Console tools, including AI, GA4, and a dollar sign, representing analytics and data.

How to Integrate GSC with Google Analytics 4 and Start Tracking SEO Performance

Maximize your SEO insights by linking Google Search Console with GA4. This step-by-step guide shows you how to connect both tools, unlock deeper organic traffic analysis, and use GA4 reports to refine content, improve rankings, and enhance user experience.

Paid Search Analytics: The Anchor of Effective Ad Campaigns

Unlock the power of paid search with analytics. Dive into key metrics, GA4 insights, and strategies for digital campaign success.

Master Visibility with SEO Monitor: An Expert Guide

Ease the complexities of SEO and revolutionize your small-scale ventures. Learn how to master visibility and stay ahead of the competition with an SEO Monitor.