Blog Category

Google Analytics 4 (GA4)

Explore Google Analytics 4 insights on AnalyticsMates. Access guides, tips, and templates to harness the full power of GA4.

Our Latest Blogs

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How Google’s New MCP Is Rewriting the Rules of GA4 Analysis

Discover how Google’s new Model Context Protocol (MCP) transforms GA4 analysis by connecting AI tools like ChatGPT, Gemini, and Claude directly to your analytics data—no exports needed. Learn how MCP streamlines insights, saves time, and makes smarter, faster reporting possible.

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GA4 Audit Checklist 2025: Data Clean-Up Using AI

Streamline your Google Analytics 4 audit in 2025 with AI. Learn how to clean your data, fix tracking issues, and uncover insights using our GA4 audit checklist—covering data cleanup, default settings, and AI-powered analysis for smarter reporting.

Stop Wasting Time: Run GTM Audits with AI Assistance

Smarter GTM audits with AI. Learn how to export your GTM container JSON, run 25 targeted prompts, and spot duplicate tags, broken triggers, missing conversions, consent gaps, and ecommerce issues fast. Get a practical checklist, tools, and steps to keep GA4 data clean and decisions accurate.

Mastering GA4 & GTM for Magento – Smarter Event Tracking with AI

Learn how to set up GA4 + GTM on Magento with smarter event tracking powered by AI. Follow step-by-step setup, track key ecommerce actions, spot missing events, and avoid common pitfalls like duplicates or misfires to ensure accurate insights and stronger funnel optimization.

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GA4 + GTM for WordPress Sites – Essential Tracking Made Simple

Learn how to set up GA4 and GTM on your WordPress site to track forms, downloads, and user engagement. Discover the role of the DataLayer, avoid common tracking mistakes, and see how AI prompts can simplify setup, testing, and troubleshooting for better insights and growth.

Illustration of a person working on Webflow site setup with GA4 and Google Tag Manager, showing multiple screens and gears to represent analytics and tracking integration.

GA4 + GTM Setup for Webflow Sites – What We Track & Why

Unlock the full potential of your Webflow site with GA4 and GTM. Go beyond basic tracking to capture meaningful events, prioritize what truly matters with AI, and turn raw data into actionable business insights.

ustration of a shopper beside a phone showing Shopify, GA4, and Google Tag Manager icons to represent integrating tracking for an online store.

How to Set Up Shopify with GA4 & GTM

Set up Shopify the right way with GA4 + GTM. Go beyond Shopify’s basic reports to track key events, map clean ecommerce data, and use AI to spot what matters. Follow our step-by-step setup, test with DebugView, and turn insights into smarter campaigns, better decisions, and more sales.

Illustration of a person analyzing Google Search Console and GA4 data with AI integration, symbolizing SEO adaptation to AI changes.

Turning the Tide: How We’re Responding to AI Overview’s Impact on SEO

Discover how Analytics Mates is tackling the impact of Google’s AI Overviews on SEO. From data-driven analysis to technical fixes, smarter content, and continuous audits, see how we’re adapting strategies to protect visibility, boost engagement, and thrive in a shifting search landscape.