Blog Category

Google Tag Manager (GTM)

Google Tag Manager (GTM) is a free, web-based system that lets users manage and deploy marketing and analytics tags (small snippets of code) on a website or mobile app through a user-friendly interface, eliminating the need to directly edit the website's code.

Our Latest Blogs

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How to Add Analytics Mates to Your GA4 Property

Learn how to seamlessly add Analytics Mates to your GA4 property for expert tracking, reporting, and data analysis. This step-by-step guide helps you grant access safely and efficiently, so our team can optimize your GA4 setup and deliver actionable insights.

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Unifying Online & Offline Data: Mastering GA4’s Cost Data Import

Learn how to import cost data from Facebook, TikTok, Shopify, and more into GA4. This guide walks you through setup, formatting, and best practices—so you can unify online and offline data, measure true ROI, and make smarter marketing decisions across platforms.

Unlock Deeper Insights: Setting Up Custom Event Parameters in GA4 with GTM

Unlock the full potential of GA4 by setting up custom event parameters with Google Tag Manager. Track key interactions like downloads and form submissions to gain deeper insights and optimize your strategy. Follow our step-by-step guide to implement, test, and validate event parameters for data-driven decision-making.

How to Use GA4 for Benchmarking in Quarterly Business Reviews

Learn how to use GA4 for benchmarking in Quarterly Business Reviews (QBRs). Discover how to set benchmarks, compare performance, and make data-driven decisions to improve your business outcomes.

How to Create a QBR Reporting Template in Looker Studio for Seamless Insights

Boost your QBR reporting efficiency with a custom Looker Studio template! Learn how to integrate GA4 data, define key KPIs, and structure insightful reports for data-driven decisions. Download our free QBR Looker Studio dashboard to streamline your quarterly reviews.

Charting a Course to Success: How A Leading NYC Dental Practice Sailed Through GA4 Migration and Unlocked Valuable Insights

Discover how a top NYC dental practice successfully navigated GA4 migration, overcame challenges, and unlocked valuable insights. Read the full case study!

Unlocking Accurate Campaign Tracking in 2025 with UTM Parameters

Unlock accurate campaign tracking in 2025 with UTM parameters. Learn best practices to track performance and optimize your marketing efforts on Analytics Mates!

How to Set Up Key Events (Conversions) in GA4 and Avoid Costly Mistakes

Learn how to set up key events and conversions in GA4 correctly to avoid costly mistakes. Optimize your tracking with this step-by-step guide on Analytics Mates