Blog Category

Google Ads & PPC

Google Ads is the Pay-Per-Click (PPC) advertising platform from Google, where businesses pay a fee each time a potential customer clicks on their ads, which appear on Google Search and partner websites

Our Latest Blogs

Illustration of a person working on Webflow site setup with GA4 and Google Tag Manager, showing multiple screens and gears to represent analytics and tracking integration.

GA4 + GTM Setup for Webflow Sites – What We Track & Why

Unlock the full potential of your Webflow site with GA4 and GTM. Go beyond basic tracking to capture meaningful events, prioritize what truly matters with AI, and turn raw data into actionable business insights.

ustration of a shopper beside a phone showing Shopify, GA4, and Google Tag Manager icons to represent integrating tracking for an online store.

How to Set Up Shopify with GA4 & GTM

Set up Shopify the right way with GA4 + GTM. Go beyond Shopify’s basic reports to track key events, map clean ecommerce data, and use AI to spot what matters. Follow our step-by-step setup, test with DebugView, and turn insights into smarter campaigns, better decisions, and more sales.

Illustration of a person analyzing Google Search Console and GA4 data with AI integration, symbolizing SEO adaptation to AI changes.

Turning the Tide: How We’re Responding to AI Overview’s Impact on SEO

Discover how Analytics Mates is tackling the impact of Google’s AI Overviews on SEO. From data-driven analysis to technical fixes, smarter content, and continuous audits, see how we’re adapting strategies to protect visibility, boost engagement, and thrive in a shifting search landscape.

An illustration depicting a marketer reviewing AI-powered reporting and GA4 data, symbolizing that AI insights are only valuable with clean data.

Why AI-Powered Reporting Falls Short Without Clean GA4 Data

AI tools like Gemini or ChatGPT can transform GA4 reporting—but only if your data is clean. Learn how the Model Context Protocol (MCP) works, why clear conversions matter, and how to make your GA4 setup truly AI-ready for meaningful SEO and performance insights.

Illustration of a person using a laptop with AI and GA4 icons connected to content elements, symbolizing data-driven SEO content creation.

How AI and GA4 Can Supercharge Your SEO Content Strategy

Learn how to use GA4, Google Search Console, and AI tools like ChatGPT to build a strategic 90-day SEO content plan. Discover how to turn performance data into actionable insights, fill content gaps, and prioritize high-impact topics that drive real search results.

Illustration of a digital analyst using AI and GA4 tools to interpret data insights, emphasizing the integration of artificial intelligence in analytics.

Smarter SEO with GA4 and AI: A Practical Guide for Marketers

Learn how to combine AI with Google Analytics 4 and Google Search Console to improve SEO. This guide shows how to find high-impact keywords, fix technical issues, and optimize content using data-driven prompts and practical steps. Includes free AI SEO prompt list.

An illustration depicting a business meeting where GA4 data is being analyzed to inform strategic decisions.

Halfway to Success: How GA4 Can Power Your Best Q3 & Q4 Yet

Mid-year is the perfect time to pause, reflect, and realign. Learn how to use GA4 to review your progress, reassess your goals, and uncover key insights to power a stronger Q3 and Q4. Make smarter, data-driven decisions to finish the year with clarity and impact.

Preparing Your Google Analytics 4 for Amazon Prime Day

Get your GA4 setup ready for Amazon Prime Day! Learn how to track key metrics, optimize UTMs, and use Explore reports to gain actionable insights. Maximize your campaign performance and make the most of the year’s biggest e-commerce event with smart analytics.