Blog Category

Google Ads & PPC

Google Ads is the Pay-Per-Click (PPC) advertising platform from Google, where businesses pay a fee each time a potential customer clicks on their ads, which appear on Google Search and partner websites

Our Latest Blogs

Google Analytics 4 (GA4) interface showing a custom exploration report with variables and settings panels, displaying Google Ads campaign data.

Optimizing Your GA4 & Google Ads Setup: Fix Discrepancies and Track What Matters

Learn how to properly link GA4 and Google Ads, import key conversions, set up remarketing audiences, and fix common tracking issues. Optimize your setup to ensure accurate data, better ad targeting, and smarter decisions for your marketing campaigns.

AI Benchmarking with GA4 Data: How to Set Smarter Performance Standards Using Machine Learning

Harness AI with your GA4 data to create dynamic benchmarks. Learn how machine learning helps you set smarter performance standards, spot trends, and optimize your digital strategy. Dive into practical steps, Google Sheets integration, and ChatGPT analysis for better decision-making.

How to Use AI for Smarter GTM Tagging and Performance Optimization

Learn how to use AI to streamline Google Tag Manager setup, debug custom events, and optimize tracking performance. From complex form submissions to scroll tracking, discover smart ways AI can simplify GTM tagging and improve your site's analytics insights.

Illustration of a brain with gears connected to a web browser displaying data visualizations for Google Analytics 4.

Visualizing Google Analytics 4 Data: How AI Tools Enhance Your Reports

Discover how AI tools like ChatGPT, Gemini, and Perplexity can turn raw GA4 data into clear, visual reports. Learn how to extract key metrics, analyze traffic trends, and enhance your reporting - no technical skills required.

Analytics dashboard with a focus on GA4 insights enhanced by AI.

How to Use AI to Get More Value from Your GA4 Data

Unlock the power of AI to streamline your GA4 data analysis. In this post, discover practical AI tools and techniques to quickly spot trends, detect anomalies, and gain smarter insights from your reports. Save time and make better data-driven decisions—whether you’re just starting or optimizing your workflow.

A stylized illustration depicts a person interacting with a dashboard displaying data visualizations, including a line graph with an upward trend, bar charts, and a gear icon. The dashboard also features text and other graphical elements, suggesting data analysis or reporting.

2025 Updates to Google Analytics 4 - Here's What You May Have Missed

Explore the most important Google Analytics 4 updates of 2025, including annotations, generated insights, report copying, and more. Stay ahead with new features across GA4, GTM, and Looker Studio that simplify reporting, improve data accuracy, and support better decision-making.

Illustration of a person using a laptop with visuals representing GA4, a cookie consent banner, code, and a privacy shield, symbolizing data privacy and Consent Mode configuration in Google Analytics 4.

Mastering Cookie Consent Mode in GA4: A Practical Guide to Privacy-Compliant Tracking

Discover how a misconfigured cookie category broke Consent Mode in GA4 - and how we fixed it. Learn best practices for using Google Tag Manager with OneTrust to ensure privacy-compliant, consent-aware tracking that keeps your analytics accurate and your users' trust intact.

A person in an orange shirt works on a laptop in front of a computer monitor displaying charts, graphs, the letters "AI," and a dollar sign with stacked coins. The scene suggests data analysis or financial technology.

How to Measure Generative AI Model Traffic on Your Website with GA4

Learn how to identify and track website traffic from ChatGPT, Bing Copilot, Gemini, and other generative AI tools using GA4. This step-by-step guide covers referral sources, UTM tagging, custom channel grouping, and FAQs to help you stay ahead in the evolving digital landscape.