Blog Category

Google Ads & PPC

Google Ads is the Pay-Per-Click (PPC) advertising platform from Google, where businesses pay a fee each time a potential customer clicks on their ads, which appear on Google Search and partner websites

Our Latest Blogs

Illustration of a digital analyst using AI and GA4 tools to interpret data insights, emphasizing the integration of artificial intelligence in analytics.

Smarter SEO with GA4 and AI: A Practical Guide for Marketers

Learn how to combine AI with Google Analytics 4 and Google Search Console to improve SEO. This guide shows how to find high-impact keywords, fix technical issues, and optimize content using data-driven prompts and practical steps. Includes free AI SEO prompt list.

An illustration depicting a business meeting where GA4 data is being analyzed to inform strategic decisions.

Halfway to Success: How GA4 Can Power Your Best Q3 & Q4 Yet

Mid-year is the perfect time to pause, reflect, and realign. Learn how to use GA4 to review your progress, reassess your goals, and uncover key insights to power a stronger Q3 and Q4. Make smarter, data-driven decisions to finish the year with clarity and impact.

Preparing Your Google Analytics 4 for Amazon Prime Day

Get your GA4 setup ready for Amazon Prime Day! Learn how to track key metrics, optimize UTMs, and use Explore reports to gain actionable insights. Maximize your campaign performance and make the most of the year’s biggest e-commerce event with smart analytics.

How to Use GA4 Insights to Make Your Google Ads Campaign Strategy More Effective

Learn how to use Google Analytics 4 (GA4) to improve your Google Ads campaigns—from setting the right goals and building smarter audiences to syncing data, refining ad copy, and measuring what matters. Stop guessing and start optimizing with real insights.

Illustration depicting a user on a laptop, with a magnifying glass examining a Google Ads interface, and arrows pointing towards GA4 and data-driven attribution models.

How GA4 vs. Google Ads Attribution Uncovers Deeper Conversion Insights

Uncover deeper conversion insights! Learn why GA4 and Google Ads attribution differ, how discrepancies arise, and how to use both for a complete view of your customer's journey.

Google Analytics 4 (GA4) interface showing a custom exploration report with variables and settings panels, displaying Google Ads campaign data.

Optimizing Your GA4 & Google Ads Setup: Fix Discrepancies and Track What Matters

Learn how to properly link GA4 and Google Ads, import key conversions, set up remarketing audiences, and fix common tracking issues. Optimize your setup to ensure accurate data, better ad targeting, and smarter decisions for your marketing campaigns.

AI Benchmarking with GA4 Data: How to Set Smarter Performance Standards Using Machine Learning

Harness AI with your GA4 data to create dynamic benchmarks. Learn how machine learning helps you set smarter performance standards, spot trends, and optimize your digital strategy. Dive into practical steps, Google Sheets integration, and ChatGPT analysis for better decision-making.

How to Use AI for Smarter GTM Tagging and Performance Optimization

Learn how to use AI to streamline Google Tag Manager setup, debug custom events, and optimize tracking performance. From complex form submissions to scroll tracking, discover smart ways AI can simplify GTM tagging and improve your site's analytics insights.