Blog Category

Google Ads & PPC

Google Ads is the Pay-Per-Click (PPC) advertising platform from Google, where businesses pay a fee each time a potential customer clicks on their ads, which appear on Google Search and partner websites

Our Latest Blogs

UTM Unlocked: Track Campaign Success with Custom Tracking

Make this Mother's Day exciting. Discover how UTM parameters can help you measure campaign success and boost performance. Read the full blog to understand more.

Looker Studio & Google Sheets: Fast & Easy Visualization

Google now lets you create Looker Studio reports directly within Google Sheets—streamlining reporting and saving time. Learn how to set it up step-by-step in our latest blog post. Perfect for marketers and analysts looking to boost workflow efficiency.

Analytics Mates Illustration on How We Created our SaaS Looker Studio Template

Ultimate Secret: We Created our SaaS Looker Studio Template

Discover how we built our SaaS Looker Studio template using GA4 data. Learn the process, challenges, and insights to create powerful data-driven reports!

Google Analytics 4 Data Import: Latest Features and Updates

Unlock the power of GA4 Data Import to enhance your analytics. Explore the latest updates and gain deeper insights into user behavior. Read the full blog to understand how GA4 Import can improve your data strategy.

Personally Identifiable Information (PII)? An Expert Guide

Learn how GA4 handles PII, its risks, and how to stay compliant while protecting user data. Read this informative blog on Analytics Mates!

Analytics Mates Illustration depicting GA4 GDPR and user data privacy

Adhere to GA4 GDPR Standards: A Guide to User Data Privacy

Learn how GA4 supports GDPR compliance and safeguards user privacy. Explore ways to manage data responsibly while gaining meaningful insights. Stay ahead with ethical analytics practices from Analytics Mates.

How GA4 Consent Mode Impacts Your Data & What to Do About It?

Explore how GA4 Consent Mode affects your data collection, the impact on tracking accuracy, and practical steps to maintain reliable insights. Read the full guide at Analytics Mates.

Decoding GA4: Mastering Dimensions & Metrics Compatibility

GA4 metrics track user actions like visits and interactions across your site. Learn how metrics and dimensions work together in GA4 and how to use them effectively. Read the full blog for a clear explanation with practical examples.