Blog Category

Google Ads & PPC

Google Ads is the Pay-Per-Click (PPC) advertising platform from Google, where businesses pay a fee each time a potential customer clicks on their ads, which appear on Google Search and partner websites

Our Latest Blogs

Character examining GA4 with a magnifying glass to highlight the importance of UTM parameters and AI-driven tracking for Black Friday and Cyber Monday campaigns.

Drive Bigger Black Friday Wins With AI-Powered UTM Tracking

Optimize your Black Friday and Cyber Monday tracking with clean UTM setup, smarter GA4 reporting, and AI-powered analysis. Learn how to avoid misattribution, improve campaign accuracy, and scale what works using updated 2025 frameworks, tools, and step-by-step strategies.

Host a Quarterly Business Review with GA4: Expert Tutorial

Quarterly Business Review is an extensive report delivered every quarter that helps businesses to evaluate their performance.Click here to read more

Unlocking GA4: 3 Must-have Custom Reports for Looker Studio

Ease your burden by building your Google Analytics Report through LookerStudio, which possesses many features.Read more to know what it brings you.

Run a website audit with PageSpeed Insights: A Quick Guide

Identifying key performance issues is important for better user experience;thats where the PageSpeed Insight audit comes in. Let's understand how it works.

How to Audit Your Google Analytics 4 Set Up

A Google Analytics 4 audit is required to ensure the accuracy of data and effective marketing campaign. Read the full blog to know how we help our clients.

How to Audit Your Google Tag Management Set Up

Explore our GTM audit process at Analytics Mates. Ensure accurate tracking, optimize tag performance, and improve your data insights effortlessly.

The Rise of AI: Threat or Opportunity for Data Analysts

As AI spreads its wings and impacts numerous professions, the question arises doest it replace data analyst too. Read the full blog to gain clarity.

Unlock the power of GA4: identify underperforming products

Stay aware of the underperforming products that bring down your revenue with the help of GA4 and make strategic decisions. Click to know how.