Blog Category

Google Ads & PPC

Google Ads is the Pay-Per-Click (PPC) advertising platform from Google, where businesses pay a fee each time a potential customer clicks on their ads, which appear on Google Search and partner websites

Our Latest Blogs

GA4 vs UA: The ultimate eCommerce Comparison Guide

Opt for the best alternative for your e-commerce tracking by understanding the key difference between UA and GA4. Click now to read then full blog.

Setup Google Analytics 4 (GA4) with eCommerce Tracking

Struggling with Google Analytics 4 eCommerce tracking? This blog explains setup essentials and helps you start making smarter, data-driven decisions with confidence.

2024 GA4 Attribution Models : A Guide to Available Options

Unlock the benefits of GA4's Attribution Model, a tool that shows how customers interact with your brand and helps identify your best marketing strategy.

Guide to Export Universal Analytics Data with Custom Reports

Step-by-step manual approach to export universal analytics data with custom reports. This blog covers the pros and cons of manual export. Read the full blog.

Mastering Paid Search on Single-Page Apps: An Expert Guide

Google’s latest GA4 update improves paid search attribution, especially for SPA websites, by ensuring accurate GCLID tracking. Learn how this change affects your conversions, why your paid search budgets may shift, and what steps to take to prepare.

Master Custom Channel Grouping: Looker Studio Tutorial

Discover how to create custom channel groupings in Google Looker Studio to improve reporting and unlock deeper marketing insights. Perfect for marketers and analysts. Subscribe to our newsletter for expert tips, guides, and free templates.

Google Analytics 4 to Google Sheet: Export Data directly

Learn how to export GA4 data directly to Google Sheets using Google Analytics’ new feature. This guide covers step-by-step instructions, compares older export methods, and explains why saving GA4 and Universal Analytics data is critical for long-term SEO and reporting.

Avoid Pitfalls: Visualize your Funnel with Looker Studio

Discover how funnel visualization in Google Looker Studio reveals where users drop off and helps optimize each step of the journey. Read the full blog to learn more.