Blog Category

Google Ads & PPC

Google Ads is the Pay-Per-Click (PPC) advertising platform from Google, where businesses pay a fee each time a potential customer clicks on their ads, which appear on Google Search and partner websites

Our Latest Blogs

Google Analytics 4 Audiences (GA4 Audiences)

In GA4, audience refers to the group of users who share similar traits. Analyzing their behavior will give a deep insight. Lets learn more about it.

GA4 GTM Event Creation Techniques

Supercharge your analytics by learning Google Tag Manager events in Google Analytics 4. Read the full blog to know how you can master these techniques.

What Should You Know About GA4 Data Retention?

Understand GA4 data retention—how it works, its limitations, and how to optimize your settings to keep valuable insights. Read the full guide on Analytics Mates

GA4 update: Removal of Google Signal - what you must know.

Google Analytics shared the news of permanent removal of the Google Signals from the Reporting Identity Feature.Read about its potential results and effects

What is GA4 Consent Mode?

Get aware of the GA4 Consent Mode feature that helps in tracking based on users consent. Read the full blog to get detailed knowledge about this feature.

GA4 Reporting Identity: The Ultimate Expert Guide

Learn how reporting identities in GA4 help Google bridge device gaps, enable personalized insights, and support privacy compliance. Understand the role of identity spaces in your analytics setup. Read the full blog for a clear, marketer-friendly breakdown.

Different Types of Attribution Reports in GA4

Discover different types of GA4 attribution reports. Learn how to analyze data effectively and improve your marketing strategies. Follow Analytics Mates!

Choose the Right GA4 Attribution Model: An Expert Guide

A special feature offered by GA4 called the attribution model helps businesses to track the activities of customers before making a purchase. Read the full blog