Blog Category

Google Ads & PPC

Google Ads is the Pay-Per-Click (PPC) advertising platform from Google, where businesses pay a fee each time a potential customer clicks on their ads, which appear on Google Search and partner websites

Our Latest Blogs

The Rise of AI: Threat or Opportunity for Data Analysts

As AI spreads its wings and impacts numerous professions, the question arises doest it replace data analyst too. Read the full blog to gain clarity.

Unlock the power of GA4: identify underperforming products

Stay aware of the underperforming products that bring down your revenue with the help of GA4 and make strategic decisions. Click to know how.

Elevate your SEO: Core Web Vitals now in our Dashboard.

Our latest addition to the dashboard, called Core Web Vitals, will help you boost your website SEO and improve your Google Rankings. Click to read more.

GA4 vs UA: The ultimate eCommerce Comparison Guide

Opt for the best alternative for your e-commerce tracking by understanding the key difference between UA and GA4. Click now to read then full blog.

Setup Google Analytics 4 (GA4) with eCommerce Tracking

Struggling with Google Analytics 4 eCommerce tracking? This blog explains setup essentials and helps you start making smarter, data-driven decisions with confidence.

2024 GA4 Attribution Models : A Guide to Available Options

Unlock the benefits of GA4's Attribution Model, a tool that shows how customers interact with your brand and helps identify your best marketing strategy.

Guide to Export Universal Analytics Data with Custom Reports

Step-by-step manual approach to export universal analytics data with custom reports. This blog covers the pros and cons of manual export. Read the full blog.

Mastering Paid Search on Single-Page Apps: An Expert Guide

Google’s latest GA4 update improves paid search attribution, especially for SPA websites, by ensuring accurate GCLID tracking. Learn how this change affects your conversions, why your paid search budgets may shift, and what steps to take to prepare.