Blog Category

Google Tag Manager (GTM)

Google Tag Manager (GTM) is a free, web-based system that lets users manage and deploy marketing and analytics tags (small snippets of code) on a website or mobile app through a user-friendly interface, eliminating the need to directly edit the website's code.

Our Latest Blogs

Decoding GA4: Mastering Dimensions & Metrics Compatibility

GA4 metrics track user actions like visits and interactions across your site. Learn how metrics and dimensions work together in GA4 and how to use them effectively. Read the full blog for a clear explanation with practical examples.

Google Analytics 4 Audiences (GA4 Audiences)

In GA4, audience refers to the group of users who share similar traits. Analyzing their behavior will give a deep insight. Lets learn more about it.

GA4 GTM Event Creation Techniques

Supercharge your analytics by learning Google Tag Manager events in Google Analytics 4. Read the full blog to know how you can master these techniques.

What Should You Know About GA4 Data Retention?

Understand GA4 data retention—how it works, its limitations, and how to optimize your settings to keep valuable insights. Read the full guide on Analytics Mates

GA4 update: Removal of Google Signal - what you must know.

Google Analytics shared the news of permanent removal of the Google Signals from the Reporting Identity Feature.Read about its potential results and effects

What is GA4 Consent Mode?

Get aware of the GA4 Consent Mode feature that helps in tracking based on users consent. Read the full blog to get detailed knowledge about this feature.

GA4 Reporting Identity: The Ultimate Expert Guide

Learn how reporting identities in GA4 help Google bridge device gaps, enable personalized insights, and support privacy compliance. Understand the role of identity spaces in your analytics setup. Read the full blog for a clear, marketer-friendly breakdown.

Different Types of Attribution Reports in GA4

Discover different types of GA4 attribution reports. Learn how to analyze data effectively and improve your marketing strategies. Follow Analytics Mates!