Blog Category

Google Tag Manager (GTM)

Google Tag Manager (GTM) is a free, web-based system that lets users manage and deploy marketing and analytics tags (small snippets of code) on a website or mobile app through a user-friendly interface, eliminating the need to directly edit the website's code.

Our Latest Blogs

Master Custom Channel Grouping: Looker Studio Tutorial

Discover how to create custom channel groupings in Google Looker Studio to improve reporting and unlock deeper marketing insights. Perfect for marketers and analysts. Subscribe to our newsletter for expert tips, guides, and free templates.

Google Analytics 4 to Google Sheet: Export Data directly

Learn how to export GA4 data directly to Google Sheets using Google Analytics’ new feature. This guide covers step-by-step instructions, compares older export methods, and explains why saving GA4 and Universal Analytics data is critical for long-term SEO and reporting.

Avoid Pitfalls: Visualize your Funnel with Looker Studio

Discover how funnel visualization in Google Looker Studio reveals where users drop off and helps optimize each step of the journey. Read the full blog to learn more.

UTM Unlocked: Track Campaign Success with Custom Tracking

Make this Mother's Day exciting. Discover how UTM parameters can help you measure campaign success and boost performance. Read the full blog to understand more.

Looker Studio & Google Sheets: Fast & Easy Visualization

Google now lets you create Looker Studio reports directly within Google Sheets—streamlining reporting and saving time. Learn how to set it up step-by-step in our latest blog post. Perfect for marketers and analysts looking to boost workflow efficiency.

Analytics Mates Illustration on How We Created our SaaS Looker Studio Template

Ultimate Secret: We Created our SaaS Looker Studio Template

Discover how we built our SaaS Looker Studio template using GA4 data. Learn the process, challenges, and insights to create powerful data-driven reports!

Google Analytics 4 Data Import: Latest Features and Updates

Unlock the power of GA4 Data Import to enhance your analytics. Explore the latest updates and gain deeper insights into user behavior. Read the full blog to understand how GA4 Import can improve your data strategy.

Personally Identifiable Information (PII)? An Expert Guide

Learn how GA4 handles PII, its risks, and how to stay compliant while protecting user data. Read this informative blog on Analytics Mates!