Blog Category

Google Tag Manager (GTM)

Google Tag Manager (GTM) is a free, web-based system that lets users manage and deploy marketing and analytics tags (small snippets of code) on a website or mobile app through a user-friendly interface, eliminating the need to directly edit the website's code.

Our Latest Blogs

Avoid Pitfalls: Visualize your Funnel with Looker Studio

Funnel visualization makes you aware of where users cease the process, Google Looker Studio helps you avoid the hurdles. Read the full blog to know more.

UTM Unlocked: Track Campaign Success with Custom Tracking

Make this Mother's Day exciting. Discover how UTM parameters can help you measure campaign success and boost performance. Read the full blog to understand more.

Looker Studio & Google Sheets: Fast & Easy Visualization

Google now lets you create Looker Studio reports directly within Google Sheets—streamlining reporting and saving time. Learn how to set it up step-by-step in our latest blog post. Perfect for marketers and analysts looking to boost workflow efficiency.

Analytics Mates Illustration on How We Created our SaaS Looker Studio Template

Ultimate Secret: We Created our SaaS Looker Studio Template

Discover how we built our SaaS Looker Studio template using GA4 data. Learn the process, challenges, and insights to create powerful data-driven reports!

Google Analytics 4 Data Import: Latest Features and Updates

Unlock the power of GA4 Data Import to enhance your analytics. Explore the latest updates and gain deeper insights into user behavior. Read the full blog to understand how GA4 Import can improve your data strategy.

Personally Identifiable Information (PII)? An Expert Guide

Learn how GA4 handles PII, its risks, and how to stay compliant while protecting user data. Read this informative blog on Analytics Mates!

Analytics Mates Illustration depicting GA4 GDPR and user data privacy

Adhere to GA4 GDPR Standards: A Guide to User Data Privacy

Explore GA4’s compliance with GDPR and user privacy. Learn how to manage data ethically while ensuring actionable insights. Follow Analytics Mates!

How GA4 Consent Mode Impacts Your Data & What to Do About It?

Discover how GA4 Consent Mode impacts your data, its effects on tracking, and what you can do to ensure accuracy. Read the full guide on Analytics Mates!