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Google Tag Manager (GTM)

Google Tag Manager (GTM) is a free, web-based system that lets users manage and deploy marketing and analytics tags (small snippets of code) on a website or mobile app through a user-friendly interface, eliminating the need to directly edit the website's code.

Our Latest Blogs

GA4 Essentials: A Beginner's Guide to Google Analytics 4

Master the fundamentals of Google Analytics 4 with this comprehensive blog,which answers all the queries. Read the full blog to understand in the better way.

Understanding the Transition from Universal Analytics to Google Analytics 4

In a recent webinar, Gary Spagnoli, the CEO of Analytics Mates, shed light on the transition from Universal Analytics (UA) to Google Analytics (GA4). The presentation discussed the reasons behind the shift, and the benefits of GA4, and provided insights into the implementation process. This blog post aims to summarize the key points from the webinar and provide a comprehensive overview of the transition.

Analytics Mates Illustration of custom channel grouping in GA4

Custom Channel Grouping in GA4: A Step-by-Step guidance

GA4 users, wait is over! A new feature is rolled out,enabling you to create Custom Channel Groups. Discover how to categorize your incoming data effectively

The Essentials of GA4 Auto Migration: What to Expect

Don't be caught napping! Google's auto-migration feature to Google Analytics 4 is rolling out. Explore the benefits, risks, and implications before opting in.

Why is there Missing Data in Google Analytics 4?

Is your Google Analytics 4 data missing? Let's explore the possible reason behind missing data in GA4 & find the solutions to get your analytics back on track.

What is Data Thresholding in Google Analytics 4 Reports?

Data Thresholding is a feature of Google Analytics 4 designed to safeguard users' privacy. Click to know how it protects users and complies with regulations

Universal Analytics to GA4: Understand the discrepancies

Your successful migration to GA4 might have left a question regarding discrepancies between Universal Analytics and GA4. Let's explore how to address them.

Where is the View Feature in GA4?

Missing the View feature in GA4? Learn why it was removed, how GA4 handles data differently, and alternative solutions for better analysis on Analytics Mates!