AI
Google Analytics AI allows businesses to eliminate manual data analysis by automating insights, reporting, and attribution modeling. By setting up predictive analytics, real-time reporting, and AI-driven attribution, companies can streamline decision-making and optimize performance with minimal human intervention.

Mastering Paid Search on Single-Page Apps: An Expert Guide
Google’s latest GA4 update improves paid search attribution, especially for SPA websites, by ensuring accurate GCLID tracking. Learn how this change affects your conversions, why your paid search budgets may shift, and what steps to take to prepare.




