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Navigating the vast seas of digital analytics can be daunting—especially without a clear map. That’s why we created the Google Analytics 4 Audit Checklist: a trusted guide to help you chart a reliable course through your GA4 setup and steer your business toward meaningful, data-driven decisions.
Whether you're adjusting your sails after a major site update or just embarking on your analytics journey, this checklist offers a clear, actionable framework to audit and optimize your GA4 configuration with precision.
At Analytics Mates, we believe data should be your compass—not a storm to weather. Our audit process is built on years of hands-on experience helping businesses ensure their analytics tracking is accurate, efficient, and aligned with strategic goals. This downloadable checklist is the distilled version of that expertise, designed to help you:
Perfect for marketers, business owners, and analytics teams, this checklist is your first mate in mastering Google Analytics 4.
Drop anchor. Download the checklist. And start steering your business with confidence.
Analytics Mates was built by Zen Anchor Digital, a Google Partnered agency with 15+ years of experience helping major companies grow.
We've worked with industry leaders like Gallagher Insurance, Avis Budget Group, AARP, Guardian Insurance, Airtable, and Costco.
Our team includes GA4 Certified professionals, experienced marketers, and former Google employees who understand how to maximize the platform.
We offer straightforward GA4 solutions and a simple referral program because we know your time is valuable. We see this as a solid business investment.
Gary Spagnoli has put together an impressive team of digital marketing professionals at Zen Anchor. They're smart, patient, easy to work with, and always offer the best solutions in a timely manner. And whenever I have a question about the latest updates in Google Analytics or SEO best practices, Gary is the first person I call. He's always ahead of the curve. On top of that, the team at Zen Anchor never try to upsell—they're genuinely interested in finding what works best for the client. Highly recommended.
Gary was an absolute pleasure to work with. He and his staff were easy going while at the same time super efficient. I would recommend any company to hire Zen Anchor for your marketing needs. They pay close attention to detail, give regular reporting, and updated any efforts in a timely manner. His company is incredibly knowledgeable about the marketing world and stays up-to-date on the latest trends. Gary made major improvements in our marketing strategy and helped us to save on costs. Gary for President!
The team continues to impress the internal staff with their cost-per-lead metrics. Their careful handle of project management through Basecamp and regular touchpoints was a hallmark of their work.
We've got free templates to help you get started! These templates will provide a solid foundation for analyzing your website traffic in GA4.
You can contact Gary Spagnoli at gary@analyticsmates.com or by phone at 718.309.6418.
Unlimited Google Analytics & Tag Management Services at a Flat Rate.
