Reviving Organic Growth: How GA4 Revitalized Traffic and Conversions
U.S. Waterproofing is one of our Analytics Mates clients and on our weekly emails, we noticed that there has been a consistent decline in organic traffic and conversions over several weeks.
Our team thoroughly analyzed U.S. Waterproofing's GA4 data, focusing on key metrics related to organic traffic and conversions. While our analysis within GA4 did not reveal any specific issues, we advised the client to investigate their SEO strategy and website setup comprehensively. Subsequently, U.S. Waterproofing upgraded one of the SEO tools they are using and identified a critical issue with missing meta tags, impacting their organic search visibility and user engagement.
Following implementing the meta tag fix, U.S. Waterproofing experienced a remarkable turnaround in organic traffic which is up by 34%, and conversions with a 73% increase. The resolution of the issue resulted in a significant increase in website visibility and user engagement, leading to improved conversion rates. By leveraging our expertise in analytics and providing actionable insights, we helped U.S. Waterproofing identify and address the underlying issue, ultimately driving positive outcomes for their business.