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Reviving Organic Growth: How GA4 Revitalized Traffic and Conversions
U.S. Waterproofing is one of our Analytics Mates clients and on our weekly emails, we noticed that there has been a consistent decline in organic traffic and conversions over several weeks.
Our team thoroughly analyzed U.S. Waterproofing's GA4 data, focusing on key metrics related to organic traffic and conversions. While our analysis within GA4 did not reveal any specific issues, we advised the client to investigate their SEO strategy and website setup comprehensively. Subsequently, U.S. Waterproofing upgraded one of the SEO tools they are using and identified a critical issue with missing meta tags, impacting their organic search visibility and user engagement.
Following implementing the meta tag fix, U.S. Waterproofing experienced a remarkable turnaround in organic traffic which is up by 34%, and conversions with a 73% increase. The resolution of the issue resulted in a significant increase in website visibility and user engagement, leading to improved conversion rates. By leveraging our expertise in analytics and providing actionable insights, we helped U.S. Waterproofing identify and address the underlying issue, ultimately driving positive outcomes for their business.
Gary Spagnoli has put together an impressive team of digital marketing professionals at Zen Anchor. They're smart, patient, easy to work with, and always offer the best solutions in a timely manner. And whenever I have a question about the latest updates in Google Analytics or SEO best practices, Gary is the first person I call. He's always ahead of the curve. On top of that, the team at Zen Anchor never try to upsell—they're genuinely interested in finding what works best for the client. Highly recommended.
Ken Switzer
Creative Stratosphere Media
Gary was an absolute pleasure to work with. He and his staff were easy going while at the same time super efficient. I would recommend any company to hire Zen Anchor for your marketing needs. They pay close attention to detail, give regular reporting, and updated any efforts in a timely manner. His company is incredibly knowledgeable about the marketing world and stays up-to-date on the latest trends. Gary made major improvements in our marketing strategy and helped us to save on costs. Gary for President!
Lisa Sharer
Curve Dental
Gary has been instrumental in advising on metrics in Google Analytics and getting our custom reports set up so we can properly analyze our marketing efforts. He is friendly and patient and easy to work with. I highly recommend Gary for your marketing analysis needs!
Amanda Mickelsen
Mosaic Georgia
Unlimited Google Analytics & Tag Management Services at a Flat Rate.
